Lori Swann


Contact: Lori@Triangle2.com 

Lori Swann offers leadership to Triangle2’s Marketing, Market Research and Membership Development Consulting. Working directly with staff and volunteers, Lori develops creative effective marketing, communications or business plans that get the job done while keeping the organization’s mission at the forefront.

In the area of Membership Development, Lori enjoys working directly with membership organizations to develop growth strategies through increased recruitment and retention. 


After a short stint in health care after graduation, Lori began her YMCA career at the YMCA of Middle Tennessee where she spent 15 years. Her many roles and responsibilities included Branch Executive, Vice President of Marketing and Senior Vice President of Operations. Lori also served as project manager for the Institute of the Healing Arts, a healthcare collaboration in Nashville, Tennessee. In 2000, Lori left the Y to become a founding partner of Triangle2.


A graduate of Middle Tennessee State University with a degree in mass communications/public relations, Lori also has an MBA from Vanderbilt University.

Family & Free Time:

Lori lives with her family and three dogs on a farm outside of Nashville, TN.